Business reputation
What Business reputation means in Business GCSE, as defined for AQA.
Definitions of Business reputation
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain Business reputation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A stronger reputation arising from positive word of mouth, while poor engagement such as ignoring complaints damages trust.
How a business is viewed, which negative word of mouth and poor online reviews can damage and so deter new customers.
Damage to it is a consequence for the business when a dissatisfied customer tells others about the poor experience.
The standing of a business that can be damaged when quality falls short.
Topics that use Business reputation
- Good customer services (AQA GCSE)
- The concept of quality (AQA GCSE)
Related terms
- Profitability
- Additional sales
- Brand reputation and repeat custom
- Business costs and benefits
- Business growth
- Communication and feedback
- Communication channels
- Competitive positioning
Using Business reputation in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Business questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
A week of Premium from your first lesson · Then the free plan continues · No card, no charge