Business GCSE
Boston Matrix
What Boston Matrix means in Business GCSE, as defined for AQA.
Definition of Boston Matrix
Check what you remember
Read the wording for your board, then hide it and explain Boston Matrix in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A tool plotting products by market growth rate and relative market share, producing four categories.
Topics that use Boston Matrix
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Boston Matrix in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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