Business GCSE

Broadening

What Broadening means in Business GCSE, as defined for AQA.

Definition of Broadening

Check what you remember

Read the wording for your board, then hide it and explain Broadening in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

Adding products, perhaps to spread risk so that weak sales in one line are offset by strong sales in another, or to reach new segments.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Broadening

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

Related terms

Using Broadening in the exam

Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

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