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    Business GCSE

    Choosing promotion to fit the target market

    What Choosing promotion to fit the target market means in Business GCSE, as defined for AQA.

    Definition of Choosing promotion to fit the target market

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    Reference: AQA

    Choosing sites where the target market travels, running the poster for a set period, then comparing sales or enquiries before and after to judge effectiveness.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

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