Business GCSE
Competitive and brand positioning
What Competitive and brand positioning means in Business GCSE, as defined for AQA.
Definition of Competitive and brand positioning
Check what you remember
Read the wording for your board, then hide it and explain Competitive and brand positioning in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Judging when a reduction is suitable by considering costs, brand image, competitors and objectives, including drawbacks such as damaged brand image and reduced perceived quality.
Topics that use Competitive and brand positioning
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Competitive and brand positioning in the exam
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