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    Business GCSE

    Consistency and coordination

    What Consistency and coordination means in Business GCSE, as defined for AQA.

    Definition of Consistency and coordination

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    Read the wording for your board, then hide it and explain Consistency and coordination in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

    Reference: AQA

    The elements are integrated when they support one another and send a consistent message to the target market.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

    Topics that use Consistency and coordination

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    Using Consistency and coordination in the exam

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