Business GCSE

Cost and reach of promotional media

What Cost and reach of promotional media means in Business GCSE, as defined for AQA.

Definition of Cost and reach of promotional media

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Reference: AQA

Weighing the expense of magazine advertising, including cost per thousand readers, against how many of the right customers it reaches.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Cost and reach of promotional media

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

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Using Cost and reach of promotional media in the exam

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