Business GCSE
Cost and targeting
What Cost and targeting means in Business GCSE, as defined for AQA.
Definition of Cost and targeting
Check what you remember
Read the wording for your board, then hide it and explain Cost and targeting in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Advantages include relatively low cost compared with television, while disadvantages include limited targeting by demographics.
Topics that use Cost and targeting
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Cost and targeting in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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