Business GCSE

Customer demand

What Customer demand means in Business GCSE, as defined for AQA.

Definition of Customer demand

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Reference: AQA

Customers' willingness and ability to pay, often linked to income and the product's perceived value, shapes demand.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Customer demand

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

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Using Customer demand in the exam

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