Evaluation of promotional choices
What Evaluation of promotional choices means in Business GCSE, as defined for AQA.
Definitions of Evaluation of promotional choices
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Reference: AQA
A business must judge whether television reaches enough of the right customers at an acceptable cost compared with other promotional methods.
Judging whether a magazine reaches enough of the right customers at an acceptable cost compared with other promotional methods.
Topics that use Evaluation of promotional choices
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Evaluation of promotional choices in the exam
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