Business GCSE
External change
What External change means in Business GCSE, as defined for AQA.
Definition of External change
Check what you remember
Read the wording for your board, then hide it and explain External change in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A shift such as new competitors, technology, income trends or legislation that forces adjustments to the marketing mix.
Topics that use External change
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using External change in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Business questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
Start free
All Business GCSE termsA week of Premium from your first lesson · Then the free plan continues · No card, no charge