Business GCSE
Franchising
What Franchising means in Business GCSE, as defined for AQA.
Definitions of Franchising
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Reference: AQA
Letting franchisees run outlets using the brand, though each franchisee may interpret procedures differently, creating inconsistent customer experiences.
The franchisor licenses its brand, products and operating model to franchisees, who usually pay an initial fee plus ongoing royalties.
A method where a franchisor allows franchisees to trade under its brand for a fee, enabling rapid growth with less capital.
Topics that use Franchising
- Expanding a business (AQA GCSE)
- The concept of quality (AQA GCSE)
Related terms
- Outsourcing
- Additional sales
- Business growth
- Business reputation
- Competitive positioning
- Continuous improvement
- Costs and benefits
- Customer loyalty and reputation
Using Franchising in the exam
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