Business GCSE
Customer loyalty and reputation
What Customer loyalty and reputation means in Business GCSE, as defined for AQA.
Definition of Customer loyalty and reputation
Check what you remember
Read the wording for your board, then hide it and explain Customer loyalty and reputation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Poor service affects costs, reputation and customer loyalty, while variability can lead to customer dissatisfaction, lost repeat business and reputational damage.
Topics that use Customer loyalty and reputation
- The concept of quality (AQA GCSE)
Related terms
- Additional sales
- Business growth
- Business reputation
- Competitive positioning
- Continuous improvement
- Costs and benefits
- Customer satisfaction and reputation
- Customer service and staff training
Using Customer loyalty and reputation in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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