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    Business GCSE

    Impact of business growth and expansion on pricing decisions

    What Impact of business growth and expansion on pricing decisions means in Business GCSE, as defined for AQA.

    Definition of Impact of business growth and expansion on pricing decisions

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    Reference: AQA

    As a business grows and expands, factors such as fixed costs, buying economies, new segments and markets, and competitor reactions shift.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

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