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    Business GCSE

    Impact on revenue, costs and profit

    What Impact on revenue, costs and profit means in Business GCSE, as defined for AQA.

    Definition of Impact on revenue, costs and profit

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    Reference: AQA

    The effect of a price cut in which profit per unit falls, so the extra volume must cover the lower margin, and total revenue and total costs must both be considered.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

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