Business GCSE

Indirect channel

What Indirect channel means in Business GCSE, as defined for AQA.

Definition of Indirect channel

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Reference: AQA

Selling through an intermediary such as a supermarket, which reaches more customers quickly but reduces the producer's control and margin.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Indirect channel

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

Related terms

Using Indirect channel in the exam

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