Business GCSE
Influence of market features on the 4Ps
What Influence of market features on the 4Ps means in Business GCSE, as defined for AQA.
Definition of Influence of market features on the 4Ps
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Reference: AQA
The way the features of a market shape every pricing, product, promotion and place decision, so that the 4Ps may stress low price, distinctiveness, targeted promotion or accessible place.
Topics that use Influence of market features on the 4Ps
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Influence of market features on the 4Ps in the exam
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