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    Business GCSE

    Internal and external influences on pricing

    What Internal and external influences on pricing means in Business GCSE, as defined for AQA.

    Definition of Internal and external influences on pricing

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    Reference: AQA

    The factors, internal and external, which might influence the pricing decision, particularly as businesses grow and expand.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

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