Business GCSE
Market Research
What Market Research means in Business GCSE, as defined for OCR.
Definitions of Market Research
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
The process of gathering, analysing, and interpreting information about a market, a product, or its customers.
The process of gathering, analyzing, and interpreting information about a market, a product, or its customers.
The process of gathering, analysing and interpreting information about a market, a product, or its customers.
Topics that use Market Research
- Market research (OCR GCSE)
- Marketing (OCR GCSE)
- The role of marketing (OCR GCSE)
Related terms
- Market Segmentation
- Marketing Mix
- Product Life Cycle
- Qualitative Data
- Extension Strategy
- Loss Leader
- Price Skimming
- Primary Research (Field Research)
Using Market Research in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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