Qualitative data
What Qualitative data means in Business GCSE, as defined for AQA, OCR, Pearson Edexcel.
Definitions of Qualitative data
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Reference: Pearson Edexcel
Descriptive data focusing on opinions and feelings, often gathered through focus groups.
Data that gives richer reasons but is harder to summarise.
Descriptive data based on opinions, attitudes, and feelings.
Information about opinions, judgements, and attitudes.
Topics that use Qualitative data
- The purpose and methods of market research (AQA GCSE)
- Market research (OCR GCSE)
- The role of marketing (OCR GCSE)
- Market research (Pearson Edexcel GCSE)
Related terms
- Market research
- Quantitative data
- Primary research
- Secondary research
- Business decision making
- Calculation skills
- Closed questions
- Competition
Using Qualitative data in the exam
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