Business GCSE
Qualitative Data
What Qualitative Data means in Business GCSE, as defined for OCR.
Definitions of Qualitative Data
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Descriptive data based on opinions, attitudes, and feelings.
Information about opinions, judgements, and attitudes.
Topics that use Qualitative Data
- Market research (OCR GCSE)
- The role of marketing (OCR GCSE)
Related terms
- Market Research
- Loss Leader
- Market Segmentation
- Marketing Mix
- Product Life Cycle
- Primary Research (Field Research)
- Quantitative Data
- Sample
Using Qualitative Data in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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