Primary research
What Primary research means in Business GCSE, as defined for AQA, Eduqas, Pearson Edexcel.
Definitions of Primary research
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Reference: AQA
Collects new data first-hand for the business's own purpose, for example surveys, interviews, focus groups, observation or test marketing.
Gathering new, original data directly for a specific purpose, such as through surveys, questionnaires, focus groups and observation.
Research gathered first-hand, so it can be tailored to the business, but it is often slow and costly.
Collected first-hand for the firm's own purpose, for example a questionnaire or interview.
Gathering new data directly from potential customers, such as surveys or test trading.
The collection of new, first-hand data directly from original sources.
Topics that use Primary research
- The purpose and methods of market research (AQA GCSE)
- Marketing (Eduqas GCSE)
- Market research (Pearson Edexcel GCSE)
Related terms
- Market research
- Qualitative data
- Quantitative data
- Secondary research
- Business decision making
- Calculation skills
- Closed questions
- Competition
Using Primary research in the exam
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