Secondary research
What Secondary research means in Business GCSE, as defined for AQA, Pearson Edexcel.
Definitions of Secondary research
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Reference: AQA
Reading existing articles, industry reports or competitor adverts in the printed press to gather data, where the data was originally collected for another purpose.
Uses data that already exists, such as government statistics, competitor reports, trade publications, loyalty card records or internal sales figures.
Using existing data that has already been collected by another organisation, such as the internet, market reports and government reports.
Research that is usually quicker and cheaper, but it may be outdated or not quite fit the business's needs.
Uses data that already exists, such as government statistics or competitor websites.
Using existing sources such as government statistics or competitor sales figures.
Topics that use Secondary research
- The purpose and methods of market research (AQA GCSE)
- Market research (Pearson Edexcel GCSE)
Related terms
- Market research
- Primary research
- Qualitative data
- Quantitative data
- Business decision making
- Calculation skills
- Closed questions
- Competition
Using Secondary research in the exam
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