Business GCSE
Market Share
What Market Share means in Business GCSE, as defined for OCR.
Definitions of Market Share
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
The proportion of total sales in a market accounted for by a particular brand or business.
The proportion of total sales in a market accounted for by a particular business.
Topics that use Market Share
- Business aims and objectives (OCR GCSE)
- The marketing mix (OCR GCSE)
Related terms
Using Market Share in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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