Business GCSE
Extension Strategy
What Extension Strategy means in Business GCSE, as defined for OCR.
Definitions of Extension Strategy
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Methods used to prolong the life of a product and prevent it from entering the decline stage of the product life cycle.
Methods used to prolong the life of a product and delay its decline.
Topics that use Extension Strategy
- Marketing (OCR GCSE)
- The marketing mix (OCR GCSE)
Related terms
- Marketing Mix
- E-commerce
- Loss Leader
- Market Research
- Market Segmentation
- Market Share
- Product Life Cycle
- Target Market
Using Extension Strategy in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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