Business GCSE
Marketing mix consistency
What Marketing mix consistency means in Business GCSE, as defined for AQA.
Definition of Marketing mix consistency
Check what you remember
Read the wording for your board, then hide it and explain Marketing mix consistency in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The marketing mix must be consistent: a premium price suits high quality and exclusive distribution, while a low price suits mass-market promotion.
Topics that use Marketing mix consistency
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Marketing mix consistency in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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