Business GCSE
Marketing objectives
What Marketing objectives means in Business GCSE, as defined for AQA.
Definition of Marketing objectives
Check what you remember
Read the wording for your board, then hide it and explain Marketing objectives in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
One factor that selection of the promotion mix depends on, alongside budget, target market, product type, stage in product life cycle and competitor actions.
Topics that use Marketing objectives
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Marketing objectives in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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