Business GCSE
Mass reach and audience targeting
What Mass reach and audience targeting means in Business GCSE, as defined for AQA.
Definition of Mass reach and audience targeting
Check what you remember
Read the wording for your board, then hide it and explain Mass reach and audience targeting in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A single advert can be seen by a very large audience, and mass audiences can be targeted through programme choice and scheduling.
Topics that use Mass reach and audience targeting
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Mass reach and audience targeting in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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