Business GCSE
Maturity
What Maturity means in Business GCSE, as defined for AQA.
Definitions of Maturity
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
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Reference: AQA
The product life cycle stage where sales stop rising and level off at their highest sustained level.
The stage during which sales growth slows and then stops, with sales peaking and then flattening.
Topics that use Maturity
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Maturity in the exam
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