Business GCSE
Price as an element of the marketing mix
What Price as an element of the marketing mix means in Business GCSE, as defined for AQA.
Definition of Price as an element of the marketing mix
Check what you remember
Read the wording for your board, then hide it and explain Price as an element of the marketing mix in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
One of the elements of the marketing mix, alongside product, promotion and place, used by businesses when choosing pricing strategies.
Topics that use Price as an element of the marketing mix
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Price as an element of the marketing mix in the exam
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