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    Business GCSE

    Price elasticity of demand

    What Price elasticity of demand means in Business GCSE, as defined for AQA.

    Definition of Price elasticity of demand

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    Reference: AQA

    The effect that determines whether a price cut can raise total revenue, because the percentage rise in quantity sold exceeds the percentage fall in price, or may reduce revenue if demand is inelastic.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

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