Business GCSE
Product as part of the marketing mix
What Product as part of the marketing mix means in Business GCSE, as defined for AQA.
Definition of Product as part of the marketing mix
Check what you remember
Read the wording for your board, then hide it and explain Product as part of the marketing mix in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The element of the marketing mix that covers what the customer receives, including packaging as part of the total offer the customer buys.
Topics that use Product as part of the marketing mix
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Product as part of the marketing mix in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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