Business GCSE

Product modification

What Product modification means in Business GCSE, as defined for AQA.

Definition of Product modification

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Read the wording for your board, then hide it and explain Product modification in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

A common approach that involves changing the product, for example through new features or packaging.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Product modification

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

Related terms

Using Product modification in the exam

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