Product portfolio
What Product portfolio means in Business GCSE, as defined for AQA.
Definitions of Product portfolio
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Reference: AQA
The complete range of products a business offers, which can be broadened by increasing the number or variety of products within that range.
A wider range of products across which risk can be spread.
Topics that use Product portfolio
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Product portfolio in the exam
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