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    Business GCSE

    Product refreshment

    What Product refreshment means in Business GCSE, as defined for AQA.

    Definition of Product refreshment

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    Reference: AQA

    Refreshing, updating or differentiating the product to slow the onset of decline, as the business decides whether to harvest, refresh or extend the product.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

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    Using Product refreshment in the exam

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