Business GCSE
Promotional mix
What Promotional mix means in Business GCSE, as defined for AQA.
Definitions of Promotional mix
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Reference: AQA
The blend of methods a business uses to communicate with customers: advertising, sales promotion, personal selling, public relations and sponsorship.
The combination of promotional methods a business uses, which shifts towards cheaper digital channels when finance is tight.
The combination of promotional methods a business uses, which students should be able to recommend and justify.
Topics that use Promotional mix
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Promotional mix in the exam
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