Business GCSE

Reach

What Reach means in Business GCSE, as defined for AQA.

Definition of Reach

Check what you remember

Read the wording for your board, then hide it and explain Reach in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

One of the factors managers weigh, alongside cost per contact, control over the message and measurability, before choosing a combination.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Reach

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

Related terms

Using Reach in the exam

Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

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All Business GCSE terms