Business GCSE
Repeat purchase
What Repeat purchase means in Business GCSE, as defined for AQA.
Definitions of Repeat purchase
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain Repeat purchase in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
One of the main routes to further sales once most potential buyers already know the product, alongside new segments or taking share from rivals.
Customers buying the product again, which reminding supports for established products.
Topics that use Repeat purchase
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Repeat purchase in the exam
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