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    Business GCSE

    Sponsorship

    What Sponsorship means in Business GCSE, as defined for AQA.

    Definition of Sponsorship

    Check what you remember

    Read the wording for your board, then hide it and explain Sponsorship in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

    Reference: AQA

    A promotional method in which a business pays money, or provides goods, services or expertise, to support an event, team, individual, venue or cause.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

    Topics that use Sponsorship

    Related terms

    Using Sponsorship in the exam

    Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

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