Business GCSE
Target audience
What Target audience means in Business GCSE, as defined for AQA.
Definition of Target audience
Check what you remember
Read the wording for your board, then hide it and explain Target audience in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A national TV campaign may miss this, which is a drawback of a promotional method.
Topics that use Target audience
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Target audience in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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