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    Business GCSE

    Target audience and reach

    What Target audience and reach means in Business GCSE, as defined for AQA.

    Definition of Target audience and reach

    Check what you remember

    Read the wording for your board, then hide it and explain Target audience and reach in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

    Reference: AQA

    What sponsorship can achieve, with its value depending on audience fit, reach, reputation and whether the association is positive.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

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    Using Target audience and reach in the exam

    Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

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