Business GCSE

Unique selling point

What Unique selling point means in Business GCSE, as defined for AQA.

Definition of Unique selling point

Check what you remember

Read the wording for your board, then hide it and explain Unique selling point in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

A feature that makes a product or service stand out from rivals in a competitive market.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Unique selling point

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

Related terms

Using Unique selling point in the exam

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