Media Studies A-Level
Audiences
What Audiences means in Media Studies A-Level, as defined for AQA.
Definitions of Audiences
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
The ways in which media products target, reach, and are interpreted by different social and demographic groups, considering both passive and active consumption models.
The investigation of how media products target and reach audiences, and how different social groups interpret and interact with media content in a digital age.
Topics that use Audiences
- Extended response and synopticity (AQA A-Level)
- Non-exam assessment (AQA A-Level)
Related terms
- Media Industries
- Media Language
- Representation
- Audience Addressing
- Audience Construction and Targeting
- Audience Positioning
- Authorship and Creative Control
- Convergence
Using Audiences in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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