Media Studies A-Level
Audience Construction and Targeting
What Audience Construction and Targeting means in Media Studies A-Level, as defined for AQA.
Definition of Audience Construction and Targeting
The use of demographic (age, gender, socio-economic status) and psychographic (VALS framework) data to define a specific target consumer and justify creative choices based on their expectations.
Topics that use Audience Construction and Targeting
- Non-exam assessment (AQA A-Level)
Related terms
- Audience Addressing
- Audience Positioning
- Audiences
- Authorship and Creative Control
- Convergence
- Creative Intentionality
- Economic Determinism
- Level 2 Cap
Using Audience Construction and Targeting in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
Practise Media Studies questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
Start free
All Media Studies A-Level terms7 days Premium · Then free forever · No card, no charge