Media Studies A-Level
Audience Addressing
What Audience Addressing means in Media Studies A-Level, as defined for AQA.
Definition of Audience Addressing
The deliberate use of codes and conventions to target a specific demographic as defined by the exam board brief, ensuring the product is fit for purpose.
Topics that use Audience Addressing
- Non-exam assessment (AQA A-Level)
Related terms
- Audience Construction and Targeting
- Audience Positioning
- Audiences
- Authorship and Creative Control
- Convergence
- Creative Intentionality
- Economic Determinism
- Level 2 Cap
Using Audience Addressing in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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