Media Studies A-Level
Marketing and promotion
What Marketing and promotion means in Media Studies A-Level, as defined for AQA.
Definition of Marketing and promotion
Check what you remember
Read the wording for your board, then hide it and explain Marketing and promotion in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Tools such as trailers, posters, social media campaigns, star images and tie-ins that build awareness and shape how a product is positioned for different audiences.
Topics that use Marketing and promotion
- Media industries (AQA A-Level)
Related terms
- Audience maintenance
- Circulation
- Commercial funding
- Conglomerate ownership
- Constraints on individual creativity
- Digital disruption of regulation
- Distribution
- Diversification
Using Marketing and promotion in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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