Media Studies A-Level
Risk and uncertainty
What Risk and uncertainty means in Media Studies A-Level, as defined for AQA.
Definition of Risk and uncertainty
Check what you remember
Read the wording for your board, then hide it and explain Risk and uncertainty in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Cultural industries are risky because each new product is uncertain, so companies try to manage that risk.
Topics that use Risk and uncertainty
Related terms
- Audience interpretation and local adaptation
- Commercial imperatives
- Commodification
- Conglomeration
- Convergence
- Cultural imperialism
- Global flow of media products
- Hesmondhalgh's account of cultural industry structure
Using Risk and uncertainty in the exam
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