Business A-Level
bases of division
What bases of division means in Business A-Level, as defined for AQA.
Definition of bases of division
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Reference: AQA
The ways a market is cut into groups that behave alike, such as by age or family stage, where people live, what they earn, or how they behave.
Topics that use bases of division
Related terms
- precision against volume
- brand position
- choosing a group to serve
- market mapping
- mass marketing
- niche marketing
- positioning
Using bases of division in the exam
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