Business A-Level

niche marketing

What niche marketing means in Business A-Level, as defined for AQA.

Definition of niche marketing

Check what you remember

Read the wording for your board, then hide it and explain niche marketing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

Targeting a small, specific segment, which can yield higher margins and loyalty but risks over-dependence on one group.

AQA · Making marketing decisions: segmentation, targeting, positioning

Topics that use niche marketing

Making marketing decisions: segmentation, targeting, positioning (AQA A-Level)

Related terms

Using niche marketing in the exam

Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

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