Business A-Level

brand position

What brand position means in Business A-Level, as defined for AQA.

Definition of brand position

Check what you remember

Read the wording for your board, then hide it and explain brand position in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

The place the brand is given in the buyer's mind relative to rivals.

AQA · Making marketing decisions: segmentation, targeting, positioning

Topics that use brand position

Making marketing decisions: segmentation, targeting, positioning (AQA A-Level)

Related terms

Using brand position in the exam

Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

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All Business A-Level terms