Business A-Level
mass marketing
What mass marketing means in Business A-Level, as defined for AQA.
Definition of mass marketing
Check what you remember
Read the wording for your board, then hide it and explain mass marketing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Targeting a large market for high volume and economies of scale, but facing intense competition.
Topics that use mass marketing
Related terms
- bases of division
- precision against volume
- brand position
- choosing a group to serve
- market mapping
- niche marketing
- positioning
Using mass marketing in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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